Glossary of Terms

Campaign

Definition of
Campaign

A Campaign is a project of undetermined length rendered by a supplier for a specific client. In the context of customer service, a Campaign is an account for a specific client that has certain goals, scope of work, KPIs, and talent profiles. Usual campaigns include sales, customer service, and technical support (via phone, email, or chat) but may also apply to annotation work and community management.

Related services
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