Unlike other industries, blockchain and crypto weren't born in the dungeons of a corporation. Crypto was coined, expanded, and democratized by communities from its very beginning.
In the crypto space, product validation is inherently social. Most marketing in this niche is completely social and nurtured in online communities. Even fundraising is entirely social — the buildup of ICOs for one is made possible by community effort.
There are many chances available and, honestly, not all of them will work for you, and you should not invest in all of them. Choose wisely.
Have a look into the most popular community channels available and find out what fits you better:
Telegram is the center of gravity of every blockchain community. This mobile/desktop platform has the highest reputation in the crypto industry. Telegram counts with 200 million Monthly Active Users (MAU) & 60 million Daily Active Users (DAU).
Discord is a free voice and chat app initially designed for gamers and developers but due to its unique features, it is becoming the trendy channel to promote blockchain and crypto projects. This platform is considered more secure and efficient than others, helping to improve crypto name recognition.
Founded by Satoshi Nakamoto (also the founder of Bitcoin), BitcoinTalk is a public forum where blockchain enthusiasts, developers, and crypto investors discuss topics about Bitcoin, cryptocurrencies, and blockchain in general. As a crypto community, here is where most ICOs promote their projects and start building their communities.
The self-proclaimed “front page of the Internet,” Reddit is the largest discussion, news aggregator, and opinion board worldwide. Topic-specific subreddits are considered subcommunities. Content is posted, upvoted, and downvoted by other users, building a reputation through a “karma” system and triggering virality.
Already a classic social media platform, Twitter is the microblogging giant and, until now, it’s the first place to look for official releases and updates on the crypto space. Since communities are open, public, and the platform is 80% mobile, virality is always around the corner.
Despite its low segmentation and tough competition, Facebook counts with the largest user base ever — virtually everybody. It allows connecting to all kind of audiences and attracts first-time crypto enthusiasts to your project while keeping relations with stakeholders in their comfort zone.
Product Hunt is a well-known platform that lets users share and discover new products varying from the latest mobile apps, websites, to tech products or services in the market. It has become a launching pad where tech company founders generate buzz about their products or services.
Being home of the world’s most insightful writers, thinkers, and storytellers, Medium adds legitimacy to your blockchain project. It guarantees content exposure to high-level readers and conversations with opinionated communities. Medium is the perfect space for guidelines, in-depth knowledge, technical documentation, and strategy releases.
Natively a Questions and Answers platform, Quora’s strong community contribute unique insights and quality answers. The crypto community is exceptionally engaged in Quora and thanks to its voting system, it helps ranking insightful content quick and builds reputation. Answers and comments are powerful and it ranks surprisingly well in search engines.
We count on community managers and content creators specialized in blockchain and crypto with large experience in the industry, from ICO launch to industry-wide marketing tactics. We will help you design your strategy, choose the right channels, and engage with the community around the clock.
Our teams are active strictly 24/7, ready to moderate content, enforce community guidelines, engage with members, and maintain a content deployment agenda to keep your community active. Get your brand the highest visibility in the crypto space.
As said, not all channels are for you. Keep in mind that acquisition costs, engagement levels, and outcomes are radically different between community channels.
Before working together, we encourage and help our clients to understand the opportunities, benefits, and challenges of each channel for their blockchain/crypto product. BUNCH developed a guide of recommendations and best practices collected by our crypto experts:
• Telegram: The Ultimate Guide to Building a Solid Community of Fans of Your Blockchain Company
• The Blockchain Experts' Guide to Building a Community on Reddit
• Bitcointalk: The Absolute Guide to Acquiring Ultra-Targeted Traction for Your Crypto Start-Up
• The Definite Guide Every Blockchain Project Needs to Building an Engaging Community on Discord
• The Quora Handbook to Building an Engaging Community for Crypto Companies
• The Guide to Building the Trust of Your Blockchain Community on Medium
• Build the Community of Your Crypto Project from the Bottom up with Product Hunt
• Expose Your Blockchain Project to Billions of Potential Supporters on Facebook
• Expand Your Blockchain Community with Twitter's Unique Virality
We make business personal. Share your challenges with us and we'll craft a custom proposal for your company.
All our blockchain and crypto community management specialists are well-versed in blockchain speak and work in-house at BUNCH premises.