Community Management Outsourcing

For Blockchain & Crypto Companies

Why Communities are Key in The Crypto Space

Unlike other industries, blockchain and crypto weren't born in the dungeons of a corporation. Crypto was coined, expanded, and democratized by communities from its very beginning.

In the crypto space, product validation is inherently social. Most marketing in this niche is completely social and nurtured in online communities. Even fundraising is entirely social — witness ICOs succeed.

There are many chances available and, honestly, not all of them will work for you, and you should not invest in all of them. Choose wisely.

What Are the Leading Community Channels to Market Your Product?

Have a look into the most popular community channels available and find out what fits you better:

Channel
What is it?
Main benefits for your
blockchain project
ENGAGEMENT
Telegram
“Real-time touch with your supporters. A must-have”

Telegram is the center of gravity of every blockchain community. This mobile/desktop platform has the highest reputation in the crypto industry. Telegram counts with 200 million Monthly Active Users (MAU) & 60 million Daily Active Users (DAU).

  • Reply to your supporters' questions
  • Reference point for investors and enthusiasts
  • Immediacy and Omnipresence
Discord
“A good-to-have community trend”

Discord is a free voice and chat app initially designed for gamers and developers but due to its unique features, it is becoming the trendy channel to promote blockchain and crypto projects. This platform is considered more secure and efficient than others, helping to improve crypto name recognition.

  • Connect with early adopters and developers
  • A more customizable experience targeting tech users
  • Complex conversations using subchannels
BitcoinTalk
“Exposure to a
hyper-targeted niche”

Founded by Satoshi Nakamoto (also the founder of Bitcoin), BitcoinTalk is a public forum where blockchain enthusiasts, developers, and crypto investors discuss topics about Bitcoin, cryptocurrencies, and blockchain in general. As a crypto community, here is where most ICOs promote their projects and start building their communities.

  • Exposure to an ultra-targeted niche
  • The official kick-of place for a crypto project
Reddit
“Deep discussions and feedback”

The self-proclaimed “front page of the Internet,” Reddit is the largest discussion, news aggregator, and opinion board worldwide. Topic-specific subreddits are considered subcommunities. Content is posted, upvoted, and downvoted by other users, building a reputation through a “karma” system and triggering virality.

  • Feedback from crypto enthusiasts
  • Drag newbies from affinity communities
  • High viral potential
SOCIAL MEDIA
Twitter
“Instant and massive presence”

Already a classic social media platform, Twitter is the microblogging giant and, until now, it’s the first place to look for official releases and updates on the crypto space. Since communities are open, public, and the platform is 80% mobile, virality is always around the corner.

  • SEO and traffic to other proprietary channels
  • Perceived as the official source of announcements and updates
Facebook
“The largest
user-base ever”

Despite its low segmentation and tough competition, Facebook counts with the largest user base ever — virtually everybody. It allows connecting to all kind of audiences and attracts first-time crypto enthusiasts to your project while keeping relations with stakeholders in their comfort zone.

  • Traffic amplification to your other channels
  • Keep contact with all kinds of audiences and stakeholders
  • Educational platform for newbies
Instagram
“Connect with millenials”

While not a native channel of the crypto space, Instagram allows connecting with the youngest crypto enthusiasts in their natural habitat.

  • Exploration platform for certain niches
CONTENT
Medium
“Credibility in the  
crypto space”

Being home of the world’s most insightful writers, thinkers, and storytellers, Medium adds legitimacy to your blockchain project. It guarantees content exposure to high-level readers and conversations with opinionated communities. Medium is the perfect space for guidelines, in-depth knowledge, technical documentation, and strategy releases.

  • Project legitimacy and authority
  • Exposure to thought leaders and decision makers
  • Engagement with rich sub-niches
Quora
“Spread and enrich  
your content”

Natively a Questions and Answers platform, Quora’s strong community contribute unique insights and quality answers. The crypto community is exceptionally engaged in Quora and thanks to its voting system, it helps ranking insightful content quick and builds reputation. Answers and comments are powerful and it ranks surprisingly well in search engines.

  • Backlinks, SEO, and organic traffic to other channels
  • Amplification of republished content
  • High-quality feedback

How Can BUNCH Help You Get the Most of Your Community?

We count on community managers and content creators specialized in blockchain and crypto with large experience in the industry, from ICO launch to industry-wide marketing tactics. We will help you design your strategy, choose the right channels, and engage with the community around the clock.

Our teams are active strictly 24/7, ready to moderate content, enforce community guidelines, engage with members, and maintain a content deployment agenda to keep your community active. Get your brand the highest visibility in the crypto space.

GET A QUOTE NOW

Pros and Cons of Every Community Channel

As said, not all channels are for you. Keep in mind that acquisition costs, engagement levels and outcomes are radically different between community channels.

Channel
EXPOSURE
To enthusiasts and
stakeholders
ENGAGEMENT
How active the
community is
PRODUCT
VALIDATION
Community
feedback
TRAFFIC
In and to other
channels
COST OF
ACQUISITION
ENGAGEMENT
Telegram
“Real-time touch with your supporters. A must have”
High
Moderate
High
High
Moderate
Discord
“A good-to-have community trend”
Low
Low
Moderate
Low
Low
Bitcointalk
“Exposure to a
hyper-targeted niche”
High
High
Low
High
High
Reddit
“Deep discussions and feedback”
Low
Moderate
Low
High
Low
SOCIAL MEDIA
Twitter
“Instant and massive presence”
Moderate
Low
Moderate
Low
High
Facebook
“The largest
user base ever”
Low
Moderate
Moderate
High
High
Instagram
“Connect with millenials”
High
High
High
Low
Low
CONTENT
Medium
“Credibility in the  
crypto space”
Moderate
High
Moderate
Moderate
High
Quora
“Spread and enrich  
your content”
High
Moderate
Low
Low
Low

What Channels Do You Need to Meet and Exceed Your Community Engagement Goals?

Before working together, we encourage and help our clients to understand the opportunities, benefits, and challenges of each channel for their blockchain/crypto product. BUNCH developed a guide of recommendations and best practices collected by our crypto experts:

Let’s get started managing your community

We make business personal. Share your challenges with us and we'll craft a custom proposal for your company.

All our blockchain and crypto community management specialists are well-versed in blockchain speak and work in-house at BUNCH premises.

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