Glossary of Terms

Daily Active Users (DAU)

Definition of
Daily Active Users (DAU)

Daily Active Users (DAU) pertains to the number of unique users who logged in or performed any action in a digital platform, product, or community during the last 24 hours of a given date. While the purpose is almost the same for all platforms (measure engagement activity and trend), there are numerous ways in calculating DAU depending on a company's specifics.

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