Glossary of Terms

Monthly Active Users (MAU)

Definition of
Monthly Active Users (MAU)

Monthly Active Users (MAU) pertains to the number of unique users who logged in or performed any action in a digital platform, product, or community during the previous 30 days of a given date. It is a key metric in measuring the stickiness and signs of growth, especially when it is compared against Daily Active Users (DAU).

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