Glossary of Terms

Seed Account

Definition of
Seed Account

Seed accounts are widely used in the online marketing space to generate initial momentum when launching a campaign with the goal to trigger virality that will later be sustained by organic growth. These accounts can be compared to fake accounts but with the purpose of initiating the members and creating engagement in the community. Normally, fake accounts are not affiliated to a community and their purposes involve fraudulent or criminal activities, while seed accounts are only used to help members and engage with the community.

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