Stickiness
Definition of
Stickiness
Stickiness refers to how often users engage in a product, platform, or community. It is calculated as: Stickiness = Daily Active Users/ Monthly Active Users = DAU/MAU The higher the number of users who are active in a day compared to the number of active users during the last month, the higher the rate of stickiness. It indicates the loyalty and engagement of the users to such product, platform, or community.
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