Stickiness
Definition of
Stickiness
Stickiness refers to how often users engage in a product, platform, or community. It is calculated as: Stickiness = Daily Active Users/ Monthly Active Users = DAU/MAU The higher the number of users who are active in a day compared to the number of active users during the last month, the higher the rate of stickiness. It indicates the loyalty and engagement of the users to such product, platform, or community.
Related Terms
Related Services
Related Industries
Stay in the Loop!
Related Content
Scalable Content Moderation Services for Social Platforms: Best Practices
Scalable content moderation services help social platforms review, filter, and manage user-generated content as content volume grows.
How AI Is Changing the Human Side of Customer Support
With AI and automation now part of everyday support structures, the role of humans, and the nature of the work they handle, has evolved dramatically.
Online Community Moderation: How Communities Handle Content Moderation
A community without a moderation system is like a dinner party without a host. Most people are there to have fun, but with no one watching, some get carried away.
SaaS: What’s the role of Humans in Customer Service in 2025
AI is transforming SaaS customer service, but humans remain essential for sensitive cases and personalization. Discover how to optimize both for the best user experience.
How We Are Obsessed About Data Quality and Why
We understand the importance of reliable data quality for training datasets and precision in moderating user-generated content. Learn how we apply rigorous QA in all our processes.
Our Managed Services Model
Learn how our managed services are designed to shoulder all operational responsibilities, offering clients streamlined, process-based operations under a flat monthly fee, allowing them to focus on growth.