Glossary of Terms

Customer-Centered Business

Definition of
Customer-Centered Business

Customer-Centered Business is an organization which prioritizes the customer's positive experience in order to promote repeat transactions and loyalty. They also create strategies with their consumers' need and satisfaction in mind. It is a modern and viable replacement for traditional business practices that are product-centric, where costs, policies, processes, and all other aspects of the business are based solely on the product being sold and its benefits and features, while the customer experience, customer satisfaction and, social impact are secondary.

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