Glossary of Terms

Net Promoter Score (NPS)

Definition of
Net Promoter Score (NPS)

The Net Promoter Score (NPS) is a customer satisfastion metric that categorizes customers into 3 types: promoters, passives, and detractors. These categories are for varying levels of customer loyalty, as determined by their satisfaction to the business' products and services. Wherein promoters are most satisfied, promoting the business to others; passives are the satisfied customers who lack the motivation and loyalty to promote; and detractors are dissatisfied customers.

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