Glossary of Terms

Customer Relationship Management (CRM)

Definition of
Customer Relationship Management (CRM)

CRM (Customer Relationship Management) refers to strategies and technology used by an organization to analyze data of customer interactions, behaviors, and experiences where the objective is to improve and streamline the business process. CRM helps organizations with data collection and uses these information to improve and streamline their process and also to strategize the direction of the company when it comes to their goals.

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