When we founded BUNCH, we studied in detail the BPO market in major developing countries like the Philippines, Indonesia. We were living in South-East Asia for years and were very aware of the unmatched talent and human quality of Filipinos and Indonesians. Truly unique in this world.
We were actually shocked to find out how most BPOs marketed their services. It was common to find pictures of "agents" in cubicles wearing low-end headsets and portrayed as affordable overseas labor. The entire sales pitch was to show how much companies could save by outsourcing talent to the Philippines, detailing salaries, potential savings, and even how frequently a Filipino gets sick, or when to trust them.
Employee engagement was often about fast-food birthday parties and company mascots. Somehow, most considered their own talent as a bunch of kids.
We found that approach deeply condescending.
BUNCH was born as a hub to connect the new generation of skilled tech talent with tech jobs in global tech hubs. We opened colorful offices without cubicles. Our talent is addressed as Tech Specialists and everyone is treated as the professionals working in AI, SaaS, Fintech, and Social Media that they actually are.
We are very particular about the glorification of our talent. BUNCH was then born as "A bunch of tech specialists doing crazy things with high tech."